ABSTRACT
This study sought to determine the impact of marketing communication on consumer brand loyalty using Pz cusson Plc Aba in Abia state as a case of study. Instrument for the study was the questionnaires the population size were 120 staff and the sample size were also 100. Data were analyzed by the use of descriptive statistic and were tabulated, chi-square represent a statistical tools to rest the hypothesis. This paper has also provided useful recommendations, which if carried out would help in effective branding on sales in the industry and should not be underrated.
ABSTRACT
Vaccine hesitancy has been growing in an alarming rate and as a result, innocent children are dying. This study investigated the...
ABSTRACT
The study investigates of marketing strategies and its significance on the performance of small scal...
ABSTRACT
The study knowledge attitudes of nursing mothers towards immunization aimed at evaluating the to determine the...
ABSTRACT
This study was carried out on the influence of Nigeria accounting standard board in financial...
Abstract
Most organizations lack policy formulation for effective organizational performance is not usually carried out...
Background of the study
Regulation of Nigeria’s insurance industry has become substantially intensified in...
Background to the Study
The trend and the volume are increasing on a daily basis and all levels of the society are invo...
ABSTRACT
This ex-post facto research study determined the influence of social interaction on academ...
Deterioration of reinforced concrete bridge decks has been a major problem in the country. Both Federal Ministry of W...
ABSTRACT
Capital budgeting decision usually involves substantial’s expenditures on new assets. Th...